Our Passion

 At SE-17 Pro, our passion is developing results-focused hair enhancement products that support hair health, confidence, and everyday self-care. We focus on quality, simplicity, and real-world results you can trust. 

SE-17 Pro was born in London — the place that shaped my craft and my standards.
The name comes from SE-17, the postal code where I’m from. It represents roots, authenticity, and the grind of real barbershops.

I’m a barber first.
Before creating SE-17 Pro, I spent years behind the chair using hair enhancement products and dyes that were supposed to make my job easier — but often did the opposite. Guns that clogged. Fibers that didn’t flow properly. Dyes that faded faster than promised. It slowed me down and affected the final result for my clients.

So I decided to create something better.

SE17 products are designed by a barber, for barbers. Every product is tested in real shop conditions, not just labs. I use these products myself, daily, because I believe that if it doesn’t work for me, it doesn’t belong in your hands.

My goal was simple:

• Create a hair enhancement gun that doesn’t clog
   
• Develop a hair dye that lasts longer and performs consistently
   
• Remove frustration from the barber’s workflow
   
• Elevate tools to match a professional standard
   

Our mission is to make every barber’s experience easier, faster, and more reliable — without compromising quality or professionalism. SE17 exists to support barbers who take pride in their work and demand tools that work as hard as they do.

This isn’t just a brand.
It’s a reflection of where I’m from, what I stand for, and the standards I refuse to lower.

Welcome to SE-17 Pro.